So in the past couple of months, I've tried out pretty much every popular email marketing software out there. And in this Blog, I'm going to share with you my thoughts on each of them and tell you exactly which one is best for you. What's up? This is AG providing you with the best tips, tools and tutorials to grow your online business.
So let's now dive in and talk about the five things that you should look for when the riding on an email marketing software. Let's start off with the most obvious one, which is priced pretty much all email marketing providers are so-called says companies being they charge for their service on a monthly or yearly basis, kind of like a Netflix subscription. If you stop paying the monthly fee, you will lose access to their software. The amount you'll have to pay normally depends on how many contacts you have on your email list. So the larger your email list is the moral have to pay on a monthly or yearly basis. The only Shinto this pricing model is send in blue. They charge based on how many emails you send out per month, rather than how many contacts you have on your email list. So this provider might be interesting to you if you already have a large email list, but you send out relatively few emails. Five of these eight providers also offer a completely free plan that you can use up to a certain amount of contacts on your email list. When you go over that contact limit, you will have to choose one of their paid plans next to that contact. I meant most free Plants also limit the amount of features that you can use so that eventually you will become a paying customer.
However, in my opinion, there are some very attractive and capable free plants that you'll be able to use for a very long time, until you will have to upgrade and choose a paid plan. In my opinion, made a light and MailChimp have the most attractive free plan on the market right now. You can use both of these three options to create signup forms, build landing pages and send out e-mail broadcasts. Plus, Mala light is the only free option that you can use to build entire email automation sequences and MailChimp has the most attractive contact limit at 2000 email contacts, activecampaign, Constant Contact and getresponse don't have a free plan. What they're offering is a free trial so that you can try out their software before choosing one of their paid plans. Constant Contact has the longest free trial period at a 60 day free trial, followed by getresponse with a 30-day free trial and active campaign. The 14-day free trial. However, the 60 day free trial of Constant Contact is only available for people in the United States and in Canad
. So for everybody else, you will only get a 30-day free trial. Now, trying to compare the prices side by side of these email marketing software is quite a difficult thing to do, because most of these providers have multiple plan tears that are just hard to compare to each other. So for example, active campaigns, cheapest plan comes with their powerful email automation Builder, but not with the landing page builder, whereas cat response cheapest plan doesn't include their automation Builder, but they do include the landing page builder. So the attractiveness of each plan really depends on what features you actually need. Nevertheless, here's a comparison of the prices for each provider with an email list size of up to 2500 contacts on their lowest tier plan with a monthly payment option. Again, send in blue has a different pricing model.So I chose their light plan with a monthly setting limits of 10000 emails. So this comparison should give you a good idea about how expensive those providers are compared to each other. But again, the features that come with these plans vary between these different providers.
Now let's move on to the next important question that you should ask yourself before, choosing your email marketing provider. And that is what email marketing tools will you actually need in your business? Will you just send out Polly email newsletters? Or will you be building complex email automation sequences and customer Journeys? Because there's no point in paying for a very powerful tool if you're not going to use those features out of all eight options
. Activecampaign is definitely the best provider when it comes to email marketing automation. They are known to be the leader when it comes to email automation, allowing you to pretty much build anything you can think of. You can also use it to send text messages, but landing pages and split test different campaigns. And they also have a very good CRM feature, very in-depth reporting and tons of integration options next to activecampaign. Getresponse also offers a lot of pro features and customization options, but it's not quite as sophisticated as active campaign when it comes to email automation.
However, get response is more and more turning into an all-in-one marketing platform, offering tools like sales funnels, webinars, split testing, landing pages or customer relation management. Definitely one of the best options. If you're looking for a tool that goes beyond just email marketing, all the other providers don't really stand out to me. In terms of automation possibilities. All of them do the basic features like signup, forms, landing pages, basic automations and email broadcasts. Some of them offer some unique things like survey tools or logo makers, all little things that I think are not that important when it comes to email marketing, but are good to have when you actually need them. By the way, if you're already using other third party softwares like shop fi or sales
force, and you want to integrate those software's with your email marketing provider, then you want to make sure that they offer this specific integration. However, you shouldn't have any issues with those eight providers that I'm talking about in this Blog, because all of them have a wide variety of integration options. Another big difference you see between email marketing providers is how many design templates and customization options they offer for creating nice-looking signup, forms, landing pages and emails. They all do a pretty good job when it comes to templates and customization possibilities, except maybe for convertkit, they do have some good landing page design templates. But when it comes to emails, they are very limited. All you can basically do is create Simple Text emails and maybe add a couple of images. But if all you want to do is send out Simple Text emails anyway, then that's not such a big deal. Now, the next thing you might want to look at when deciding on what email marketing provider to go for is how easy it is to use their software. Like I've already mentioned.
I've personally tested of these eight providers on the list here, and the by far, the easiest tool for me to use was definitely mailer light. They have a very nice and clean looking interface that I find very intuitive to use, which makes the process of creating email campaigns extremely easy and efficient. I usually recommend this provider to people who are looking for a low maintenance and beginner friendly tool that gets the job done. Obviously made a light doesn't come with as many possibilities as a tool like getresponse or active campaign. If you don't need all of those tools, and it just want to have basic in the marketing options. Then I definitely go for it to like Mala light because of how much quicker you'll be able to learn and use it.so let's move on to the next thing to look for, which is deliverability. This is something many people don't think about, but it's actually very important when it comes to email marketing. When your email marketing provider has bad liver ability, then your emails will end up in the spam folder and not in the actually inbox, which means that your email subscribers will not find your emails. And that's something you definitely want to avoid. By all means, because you can have the best converting emails. It doesn't really matter when nobody actually finds your emails. There's a website called email tool testercom, and they do regular deliverability test for each of these eight providers. So what you see on the screen right now is the average deliverability rate over the last three years, for each of these eight providers, Constant Contact and active campaign seemed to have the best deliverability overall, followed by made a light and MailChimp.
The results of these deliverability tests fluctuate a lot with each test, so definitely take those numbers with a grain of salt. I have all this data from email tool testercom. So definitely check out their website if you want to see the most recent deliverability test that they have made. Last but not least, I want to talk about customer support. Setting up your own email marketing system is not always easy. And a lot of the time you won't be able to Google the answer to your problems, because each email marketing system is unique to their business. So you really want to have a good support that when you get stuck somewhere, you can just contact them, and they will be able to help you quickly. I hated when I have to open support tickets, and then sometimes it will take days until someone will get back to me with a possible solution. Maybe sometimes it won't even solve my problem right away. And I also don't want to talk to some kind of robot. They will suggest some support articles to me. What I want to have is 24/7 live chat support that I can access with a click of a button. But unfortunately, not every provider offers this kind of support. Here you see a short overview of the kind of support you can expect from each provider included a quality rating based on my own experience.
And based on what I read from other people who have tested out these providers. In my own experience, getresponse easily has the best support out of all options that are available 24/7. You can start a chat with them with a click of a button, and their staff is very knowledgeable, meaning they will be actually able to help you and solve your problem quickly. That being said, activecampaign and made a light also have very good support. In my experience, all the other options have solid support, but do have room to improve in my experience when it comes to availability and quality. So now, what provider do I recommend for you specifically what I've actually created a cool little tool that you can use to find out for yourself.
So I highly recommend you take that shirt survey. It will take like a minute or so. And you also don't have to enter your email address at the end, or something like that. Just enter those five to seven questions, and then it will generate my personal recommendation specifically for your business. Plan already has everything you need to get started. And once you pass a thousand email contacts, it's still the cheapest option. And if you do have some money to spend, you really serious about email marketing, and you want to build customized email automation sequences, then active campaign is definitely the best choice for you. If you go with activecampaign, you will most likely never have to operate and switch to another provider Vidor, because there's really no other tool right now that can compare with active campaign. They also outperform most other providers in terms of deliverability. And they also have very good support. And if active campaign is a bit out of your budget right now, but you don't want to settle for a basic tool like made a light, then get responses. Definitely a software that you should check out. I've been using getresponse for about three years now, and I'm still very happy with it. They have tons of design templates, automation, possibilities and useful tools like spam testing and optimized email scheduling. So those are my top recommendations when it comes to email marketing's
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